Microsites & Landing Pages

A first impression goes a long way

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Campaign microsites and landing pages

Sometimes a campaign requires an approach that sits outside of your corporate website – a distinctive campaign message, a unique piece of functionality or a different creative look needed to support wider campaign activity.

This is where bespoke campaign microsites and landing pages come into their own.

We developed the Website Creation for the Royal and Derngate

TV Campaign Website for Next 

Laser-focused campaign activity

By creating specific campaign pages, you have greater flexibility to develop and refine your brand engagement message.

So, what’s the difference between a microsite and a landing page? Microsites are small websites, often on a unique URL, that offer a total campaign experience in parallel to your central brand. Meanwhile landing pages are unique, standalone pages on your main website. Accessed by external links, these pages can often give visitors their first experience of your brand as the content will typically be focused on keyword searches linked to your campaign message.

Great web design is about making your site easy to find and engaging to use for your visitors. With Engine Creative on your campaign team, your campaign microsite and landing pages will grab the attention of your audience in no time!

Features & Benefits:

  • A bespoke design based on defined objectives
  • Setup of CMS and account users
  • Google Analytics setup and integration
  • Front-end development (incl. assets)
  • Back-end development
  • On-page optimisation
  • Comprehensive site testing
  • Website launch and post-launch support