Mobile Augmented Reality and Social Brand Engagement



Deliver instant inspiration to young, female customers on their mobiles

With a young audience of digital native, super connected and always mobile females to engage with, the essence AR app provides Europe’s no. 1 cosmetics brand with a unique way of connecting hundreds of products directly with their digital lifestyles.

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Users can simply scan a range of essence products to access product-specific beauty tips, social feeds, games and information.

Delivering regular branded mobile moments that are engaging and useful combined with exclusive content and offers that are only available through the essence AR app, powered by Reality Engine, our cloud based AR platform to stay absolutely on-trend and relevant with its fast moving audience.

Find out more about Augmented Reality

Brand engagement

10 mins

Average brand engagement duration


Loyal users


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