The National Lottery App for iOS and Android



Deliver a roadmap of improved user experience, additional functionality and optimised performance of the National Lottery app

After receiving negative reviews on the app stores, Camelot needed help to develop an improved user experience and increase the performance of the app their flagship digital product, The National Lottery app.

Performance and user experience improvements of the National Lottery App

Integration and cross-platform

So that’s where we came in. Following an initial consultancy period, Engine Creative were commissioned to identify performance and functionality improvements and to integrate with their in-house development team to help deliver the roadmap of innovation and additional features, quickly and efficiently.

The new ticket scanner functionality adds convenience to your play

Brand engagement


in App Store rating from 1 to 3 stars in the first 3 months


in user experience and engagement


cross-platform development and phased roadmap delivering greater efficiency and ROI