Deliver a roadmap of improved user experience, additional functionality and optimised performance of the National Lottery app
After receiving negative reviews on the app stores, Camelot needed help to develop an improved user experience and increase the performance of the app their flagship digital product, The National Lottery app.
Integration and cross-platform
So that’s where we came in. Following an initial consultancy period, Engine Creative were commissioned to identify performance and functionality improvements and to integrate with their in-house development team to help deliver the roadmap of innovation and additional features, quickly and efficiently.
in App Store rating from 1 to 3 stars in the first 3 months
in user experience and engagement
cross-platform development and phased roadmap delivering greater efficiency and ROI