tabl.

Services:
– Concept Development
– Software Development
– Website Development & Design
– Brand Development

Industry:
– Internet

Results:
– Bespoke CMS development
– AI insights integration
– Brand and product relaunch

Challenge:
Whilst the ultimate aim of the website is to sell food and drink experiences, tabl. differentiates itself from its competitors by providing honest information from a range of data sources and focusing on only curating food and drink experiences.

From the ground up, tabl. is no ordinary website. The technology powering the tabl. website is provided by another exciting start-up, Holibob – an innovative travel technology company that collects, curates, and distributes tours and attractions.

The team behind tabl. has also developed a unique feature, tabl. Insights, that curates and processes data from a range of sources to deliver independently verified insights. The integration of this game-changing feature required innovative design thinking and technical know-how to seamlessly weave it into the tabl. website, from the search through to the individual experience.

As well as overcoming the huge technical challenges, the job of creating a distinct brand and great user experience to reflect this brand vision is key to the long-term success of tabl.

Approach:
Working in close partnership with Holibob, the Engine Creative team has integrated their technology as the backbone of the new tabl. website, feeding 1,000s of dynamic experiences seamlessly into the comprehensive search function. Alongside Holibob, a bespoke CMS has been built to manage the rest of the content.

Taking an early-stage brand concept, we have developed tabl. into a fully-formed, multi-channel brand that speaks with clarity and personality to its primary audience of over 35s travelling to Europe for weekend breaks and experience-based holidays.

From refining and enhancing the user journey throughout the website, to creating a food-focussed visual language that has been brought to life across key channels, the tabl. brand proposition is now market-ready and built on a strong and flexible design platform.

Output:
Since going live, Engine Creative has continued to work closely with the tabl. team on implementing an ambitious feature roadmap designed to improve the UX and differentiate tabl. from its competitors.

Alongside the technical developments, Engine Creative has worked in partnership with the tabl. brand team to develop key marketing campaigns, develop a distinct and effective brand voice, and set tabl. up for a bright future.