Interactive iPad Advertising
Mazda
Deliver rich and interactive solutions for advertisers to help increase ad revenues and build stronger reader engagement
After creating rich and engaging editorial content for TopGear Magazine, Engine Creative has been approached by a number of advertisers and media agencies to use our digital publishing expertise to create interactive iPad ads.
Our work with Mazda for the launch of their new Mazda6 included creating and producing a content rich ad which enables readers to explore technical details which isn’t possible on other platforms. The ad includes an animated intro, image gallery, technical data overlays and the current TVC.
Since updating the iPad version of TopGear magazine, publishers Immediate Media have seen a dramatic increase in advertising revenue (200% in the first 3 months since the interactive version launched).
With the rich interactive experience embedded into every issue of the magazine, readers expectations have also increased considerably and advertisers are looking to deliver more interactive and engaging experiences on the iPad.
Brand engagement
200% ad revenues increase by using Interactive ads
Featured in the iPad TopGear Magazine with over 12000 views of the Mazda6 ad in the July issue of TopGear Magazine on the iPad
