The Spider-Man story gets a major reboot with the release of The Amazing Spider-Man 2 complete with a blockbusting Augmented Reality (AR) game and photo experience developed by Engine Creative. The innovative digital experience has been created for Tesco as part of the Tesco Discover AR and marketing strategy which delivers engaging mobile experiences for customers. The campaign will be marketed across 300 Tesco stores and can be played by taking a photo of any Spider-Man toy, product, image or on instore POS banners.

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