TSL Brand Refresh & Website Development
TSL has grown over the past 20 years into a leading technical contractor with multi-million-pound revenues. They have expertise across key sectors including advanced manufacturing, data centres, food, logistics, and pharmaceuticals.
Engine Creative worked with TSL to refresh and redefine their brand positioning in the construction industry. We guided them through an initial brand workshop, and developed a comprehensive brand toolkit and website to carry TSL forward today and into the future.
TSL
Services:
– Brand Visual Identity and Logo Design
– Brand Guidelines and Toolkit
– Brand Activation
– Website Design and Development
– Support and Hosting
Industry:
– Construction
Results:
– Comprehensive brand refresh
– Cohesive brand activation
– An online presence that’s positioned for future growth
Challenge:
TSL needed to refresh a brand that already had recognition and a strong market share within the construction industry to better reflect its innovative approach and growing global outlook.
A key challenge was to align to the updated values of TSL and create a new distinct look, feel, and personality, whilst retaining the trust that had been built in the existing TSL brand. From a practical perspective, a new website reflecting the growing range of services and markets in which TSL operates in was also required as part of the brand refresh.
Approach:
Starting with a collaborative Discovery process, we completed a new brand positioning in the construction industry that echoed the previous branding but also used new and enhanced modern visual assets that could carry the brand forward in a more dynamic way.
From logo and colour palette to typography and tone of voice, the TSL brand has been reinvented and repositioned to reflect their focus on delivering outstanding projects with integrity and innovation.
To reinforce TSL’s position as a technical construction leader and showcase its impressive portfolio, the new brand activation was supported with a new website that was design and developed to reflect TSL’s innovation and energy.
Output:
The new TSL website marks a major milestone for the business by establishing a strong online presence that’s positioned for further growth.
Implementation of the brand toolkit has created a consistent, distinct TSL experience. Brand activation across all channels has resulted in a cohesive brand experience at every touchpoint and growing recognition of TSL as a market-leading and innovative brand.
The TSL brand refresh and website development has set the stage for continued growth and success as they continue to shape the future of technical construction.
To help transform the way you communicate your brand, contact Engine Creative today to scope out your project.
