Mastercard Digital First Consumer Research Visualisation

When Mastercard needed to showcase their Digital First research and cement their position as a digital payments leader, they partnered with Engine Creative to create a suite of content that transformed complex consumer research into engaging, on-brand visuals.

Through a series of infographics and supporting video content, Engine Creative helped Mastercard establish thought leadership, increase brand awareness, and create shareable content for both internal and external use.

Mastercard

What We Did:

– Developed a series of infographics showcasing the Digital First research
– Introduced 3D illustrated elements to Mastercard’s existing 2D design approach
– Produced a summary video and short-form video edits for digital channels

Industry:

– Financial

Results:

– Increase in B2B engagement across platforms
– Generated leads and directed prospective customers to learn more about Digital First
– Amplified social reach
– Helped reinforce Mastercard’s place as a thought leader in the digital payments landscape

Challenge:

Mastercard faced the challenge of making data-heavy reports not just understandable, but compelling. Their detailed consumer research was crucial for shaping digital-first strategies, yet its complex findings needed to appeal to a wide audience, from potential customers to internal stakeholders. How could Mastercard turn this critical data into a high-impact narrative without losing clarity, brand identity, or depth? Engine Creative stepped up to redefine their visual approach.

Approach:

Our team collaborated closely with Mastercard’s Brand team from the outset to ensure that any new design elements aligned with their guidelines. We proposed a series of infographics that would provide a comprehensive overview of the Digital First programme, with each supporting infographic focusing on a specific stage of the consumer journey.

To elevate Mastercard’s visual storytelling, we developed a new illustration style that introduced 3D elements to their current 2D approach. This allowed us to bring key messages to life in a more dynamic and engaging way, while still maintaining the recognisable Mastercard brand identity.

The Output:

Our goal was to create a strong connection with Mastercard’s stakeholders, users, and platforms through visually compelling content and transform their consumer insights into high-impact communications:

Design Development: We explored a wide range of visual possibilities, introducing 3D elements to Mastercard’s existing 2D design approach.
Visual Storytelling: Our team developed engaging summaries of Mastercard’s research, crafted polished presentations, and created engaging motion graphics to be used across Mastercard’s owned channels.
Digital Expansion: Produced bite-sized social video clips for wider outreach, bringing the research to life through dynamic infographics.
AI-Enhanced Production: Using industry-leading AI tools, we enhanced static visuals with subtle motion effects, achieving professional-grade results that elevated the overall impact of the project.