Visit Britain Social AR Lenses
We collaborated with Visit Britain to enhance national engagement in key cultural moments, using bespoke social augmented reality (AR) lenses to connect with audiences through interactive digital experiences.
By reimagining the way events like the Edinburgh Fringe, Platinum Jubilee, and Commonwealth Games were celebrated, we successfully amplified audience participation and strengthened Visit Britain’s presence on social media.
Visit Britain
What We Did:
– Concept creation
– Content Creation
– Game development of interactive AR activities
Industry:
– Tourism
– Culture
Results:
– 675% increase in audience engagement
– Nationwide reach across multiple high-profile events
– Enhance social media interaction and immersion
Challenge:
Visit Britain sought to create a deeper emotional and social connection with audiences during major cultural events but faced the challenge of engaging audiences in immersive, shareable ways. Traditional event promotion was no longer as effective in a rapidly evolving digital landscape. The solution required a more interactive and modern approach to capture attention and increase involvement across the UK.
Approach:
To bring these cultural moments to life, we created custom AR lenses tailored to each event, transforming engagement into a fun and memorable experience.
Output:
Together, these AR experiences transcended traditional event marketing, offering visitors and online communities an immersive and interactive way to engage with British culture. This effort successfully boosted Visit Britain’s nationwide engagement by 675%, vastly improving event interaction both on-site and on social media. By turning celebratory moments into shareable digital memories, we helped establish Visit Britain as an innovator in connecting cultural events with modern audiences.
Crowning Glory Game
The Crowning Glory Game challenges players to keep virtual 3D crowns balanced on their heads for as long as possible, testing their focus and precision. Once the countdown begins (3-2-1), it’s up to players to maintain a steady pose or make quick adjustments to prevent the crowns from slipping. A timer records how long they can keep the crowns in place, and the game ends if all crowns fall. With its engaging mechanic and playful visuals, this simple yet addictive game brings a fun, competitive twist to royal celebrations, creating a true digital party game experience.
Frantic Fringe Game
The Frantic Fringe Game puts players in the heart of the festival action, challenging them to organize the excitement of the Edinburgh Fringe. Using head movements, players must guide falling icons, each representing different performer acts, and drop them onto the correct corresponding stages at the bottom of the screen. Points are earned for every correct match, and the game continues until the timer runs out. To enhance the interactive experience, the player’s score dynamically appears on a shape tracked to their head. This fast-paced and vibrant game captures the diversity and energy of the festival, making users feel like an integral part of the Fringe buzz.
Brum Run Game
The Brum Run Game invites players to race through a vibrant, virtual Birmingham, testing their reflexes and focus in a fun, sports-inspired challenge. The track moves automatically, and players control their hurdler by nodding their heads to jump over each hurdle. Points are scored for successfully clearing hurdles, but a mistimed jump means game over. Set against a scrolling Birmingham skyline, this dynamic game combines energetic gameplay with a stunning backdrop, immersing users in the excitement of the Commonwealth Games while tapping into their competitive spirit.
