Mastercard Animated Explainer Videos

As one of the most recognisable brand names in the world, Mastercard always needs to stay ahead of the curve in the banking industry.

Engine Creative partnered with Mastercard to produce an animation to promote their Central Bank Digital Currencies (CBDC) card. It required a swift turnaround while maintaining the Mastercard brand identity through a clear, concise, and informative animated video.

Mastercard

Services:
– Concept Development
– Content Creation (2D, Animation)

Industry:
– Technology, Finance

Challenge:
In a close partnership with Mastercard, our primary focus revolved around creating a compelling visual narrative that not only showcased the groundbreaking CBDC card but also remained deeply aligned with their core values and visionary principles.

Working with a globally renowned brand, we had to provide expert communication and needed to ensure that our creative approach aligned with their guidelines and resonated with diverse audiences. Our objective was to make the complex technical messages surrounding the CBDC card more accessible, enabling audiences to easily grasp its essential features and understand its remarkable potential.

Approach:
By combining product insights with meticulous attention to detail, we crafted a clear and compelling storyboard and brought it to life using 2D animation in the distinctive Mastercard illustration style.

The video showcases the key benefits of the CBDC card while instilling a sense of trust, reliability, and a progressive mindset that is inherent in the Mastercard brand. Working within a tight deadline, our team worked closely with the Mastercard team throughout the project to deliver a high-quality explainer video on time.

Output:
The smooth and high-quality delivery of the CBDC video has led to Engine Creative becoming a preferred supplier for video production on a range of Mastercard projects.

The ability to review and understand complex products and services and translate them into engaging and informative explainer videos that closely follow Mastercard’s brand guidelines has also helped position Engine Creative as a trusted creative and digital partner and a valuable extension to Mastercard’s internal creative resources.