Squeezing as much content as possible into retail catalogues has long been high on the list of brands looking to maximise the impact of this key selling tool. Tesco has gone one step further in the latest edition of their Home Book catalogue by using Augmented Reality (AR) to deliver product information to consumers in creative and engaging ways. From the interactive front cover complete with 3D products and buy links to the playful toys spread complete with a flying rocket, AR is used to creatively showcase the best features of the products. The Home Book also includes a cushion visualiser which enables shoppers to see how Tesco’s range of soft furnishing will look in their home. This type of functional use of AR encourages shoppers to Discover More throughout the catalogue, providing them with the perfect digital companion to the traditional printed catalogue.

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