As a pioneering leader in UK higher education acclaimed for its research, innovation and industry ties, the University of Warwick needed to totally refresh their brand, with a new way of communicating with audiences to create more meaningful and valued connections with its target audience.
This transformative rebrand necessitated an extensive overhaul of communications to align with Warwick’s dynamic new vision. Warwick sought to bring its brand platform to life across print, digital, video and social channels to articulate the university’s values and energise diverse audiences.
![University of Warwick awareness campaign](https://www.enginecreative.co.uk/wp-content/uploads/2016/10/Warwick-Pillar4.jpg)
![University of Warwick content pilar](https://www.enginecreative.co.uk/wp-content/uploads/2016/10/Warwick-Pillar5.jpg)
![University of Warwick content pilar small wonders](https://www.enginecreative.co.uk/wp-content/uploads/2016/10/Warwick-Pillar7.jpg)
![University of Warwick content pilars](https://www.enginecreative.co.uk/wp-content/uploads/2017/06/Warwick-long.jpg)
![University of Warwick content pilar](https://www.enginecreative.co.uk/wp-content/uploads/2016/10/Warwick-Pillar8.jpg)
Multi-channel camapigns realigned Warwick’s brand through inventive concepts and unified messaging. Dynamic initiatives spanning traditional and digital media brought the new brand platform to life. Captivating creative showcased Warwick as a trailblazing hub where ambition thrives. Strategic brand activation reinforced messaging and resonated emotionally, reintroducing audiences to the university’s promise through cross-channel creativity.
![University of Warwick undergraduate campaign](https://www.enginecreative.co.uk/wp-content/uploads/2017/06/Warwick-square2.jpg)
![University of Warwick undergraduate campaign digital assets](https://www.enginecreative.co.uk/wp-content/uploads/2016/10/Warwick-UG10.jpg)
![University of Warwick free thinkers under graduate campaign](https://www.enginecreative.co.uk/wp-content/uploads/2017/06/Warwick-tall.jpg)
![University of Warwick undergraduate campaign outdoor advert](https://www.enginecreative.co.uk/wp-content/uploads/2016/10/Warwick-UG8.jpg)
![University of Warwick undergraduate campaign](https://www.enginecreative.co.uk/wp-content/uploads/2017/06/Warwick-square.jpg)