As a pioneering leader in UK higher education acclaimed for its research, innovation and industry ties, the University of Warwick needed to totally refresh their brand, with a new way of communicating with audiences to create more meaningful and valued connections with its target audience.
This transformative rebrand necessitated an extensive overhaul of communications to align with Warwick’s dynamic new vision. Warwick sought to bring its brand platform to life across print, digital, video and social channels to articulate the university’s values and energise diverse audiences.
Multi-channel camapigns realigned Warwick’s brand through inventive concepts and unified messaging. Dynamic initiatives spanning traditional and digital media brought the new brand platform to life. Captivating creative showcased Warwick as a trailblazing hub where ambition thrives. Strategic brand activation reinforced messaging and resonated emotionally, reintroducing audiences to the university’s promise through cross-channel creativity.