Brand Engagement Campaigns
University of Warwick
Increase brand engagement with diverse audiences through multi-channel campaigns
Engine Creative was appointed to undertake the implementation of the new brand identity with a focus on changing the perception of the university to be more dynamic, celebrating the leading-edge research and outputs of the university.
A range of campaign activity delivered across traditional and digital channels has been instrumental in realigning the brand message and shifting different audience’s perception of the university through creative cut-through and a consistent brand voice.
Warwick is one of the UK’s leading universities, with an acknowledged reputation for excellence in research, innovation and links with business and industry.
With the launch of a contemporary new brand, an extensive review and refresh of all communications was required.
