Redefining retirement to increase brand engagement
In order to build a new brand and break into a competitive retirement living market place, Engine Creative instigated a thorough research project.
The insights gained from this process identified a new breed of retirees who see retirement (or semi-retirement) completely different from previous generations – they are digitally savvy, living connected lives in a similar way to those decades younger than themselves and see retirement as an exciting new chapter in their lives.
Using these insights we developed an aspirational brand to help Peachtree define a unique position in the market. From brand identity through to a comprehensive brand implementation across digital and traditional channels, we have redefined retirement living for a fiercely independent, intelligent, worldly-wise and discerning audience.