Redefining retirement to increase brand engagement
In order to build a new brand and break into a competitive retirement living market place, Engine Creative instigated a thorough research project.
The insights gained from this process identified a new breed of retirees who see retirement (or semi-retirement) completely different from previous generations – they are digitally savvy, living connected lives in a similar way to those decades younger than themselves and see retirement as an exciting new chapter in their lives.
![Peachtree retirement homes branding](https://www.enginecreative.co.uk/wp-content/uploads/2017/05/Peachtree3.jpg)
![Peachtree responsive website](https://www.enginecreative.co.uk/wp-content/uploads/2017/05/Peachtree4.jpg)
![Peachtree website](https://www.enginecreative.co.uk/wp-content/uploads/2017/06/Peachtree-square.jpg)
![Peachtree retirement homes website](https://www.enginecreative.co.uk/wp-content/uploads/2017/05/Peachtree7.jpg)
![Peachtree retirement homes brand creation](https://www.enginecreative.co.uk/wp-content/uploads/2017/05/Peachtree6.jpg)
Using these insights we developed an aspirational brand to help Peachtree define a unique position in the market. From brand identity through to a comprehensive brand implementation across digital and traditional channels, we have redefined retirement living for a fiercely independent, intelligent, worldly-wise and discerning audience.