HubStar Tactical Marketing Campaigns

HubStar is a new technology company that is accelerating the world’s transition to smarter ways of working. With the rapid shift to new ways of working, the marketplace for technology platforms to manage and improve the workplace experience is changing quickly.

HubStar approached Engine Creative as a creative partner that could just as rapidly ramp-up brand and content output.

HubStar

Services:
– Concept Development
– Content Creation (2D, Animation)
– Website Design & Development
– Campaign Activation

Industry:
– Software Development

Results:
– Rapid turnaround brand refresh
– Multi-channel tactical marketing campaigns
– Brand activation across all channels

Challenge:
The HubStar brand was launched quickly to get the products to market in an increasingly competitive space. Since going live, there has been a time of reflection and the business proposition has evolved and been refined, with more clarity on the opportunities and product offering.

Engine Creative were brought in to review the brand proposition and quickly refine and update the positioning across all key channels.

Approach:
Starting with landing pages for Hybrid Work and the Higher Education sector, the Engine Creative team has worked closely with HubStar to create new marketing assets for tactical campaigns.

As well as landing pages and explainer videos, assets for all key digital marketing activity were concepted, designed, and delivered within a rapid 3-week timescale.

With the priority tactical campaigns delivered and a new brand direction in place, the design and the UX of the main HubStar website was completely reimagined to reflect the new brand direction and convey the ambition of HubStar on a more strategic level.

Output:
Within weeks, the Engine Creative team was able to provide HubStar with the creative and development capability to rapidly expand its brand and marketing output working as a trusted creative partner, acting as creative consultants and brand production partners, and giving HubStar a creative platform to build the business.