HubStar BTL Content Creation
Kickstarting a brand with engaging content
HubStar is a new technology company that is accelerating the world’s transition to smarter ways of working.
With the rapid shift to new ways of working, the marketplace for technology platforms to manage and improve the workplace experience is changing quickly, and so HubStar needed a creative partner that could just as rapidly ramp-up brand and content output.
Rapid content creation for tactical campaigns
The HubStar brand was launched quickly to get the products to market in an increasingly competitive space. Since going live, there has been a time of reflection and the business proposition has evolved and been refined, with more clarity on the opportunities and product offering.
Engine Creative were brought in to review the brand proposition and quickly refine and update the positioning across all key channels.
As well as landing pages and explainer videos, assets for all key digital marketing activity was concepted, designed, and delivered within a rapid 3-week timescale.
With the priority tactical campaigns delivered and a new brand direction in place, work is currently in progress to overhaul the main HubStar website, which is scheduled to go live in August.
The new website will include the updated brand and proposition from a messaging and visual perspective and will also include a brand hero video designed to convey the ambition of HubStar on a more strategic level.
A key creative partner in the expansion of the HubStar brand
Within weeks, the Engine Creative team were able to provide HubStar with the creative and development capability to rapidly expand their brand and marketing output.
We continue to work as a trusted creative partner, acting as creative consultants and brand production partners, giving HubStar a creative platform to build the business.