The Challenge

Create an engaging student recruitment campaign with a strong social media focus.

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Engine Creative has been working with the University of Northampton since being appointed as the lead creative partner in Spring 2010. The partnership has helped position the University of Northampton as a leading light in the transformation of the town and the region through repositioning the brand as a facilitator for positive change. Leading with a national TV campaign (TVC), the 'Transformed. Inspired.' concept marked the transformation of the University of Northampton into a premium HE organisation that is well placed to deliver a range of solutions to a broad target audience. From a brand awareness perspective right through to individual schools and specific markets, the 'Transformed. Inspired.' message unites all brand communications.


Building on the success of the 'Transformed. Inspired.' brand awareness activity, the current student recruitment campaign uses social media to inspire prospective students, current students and those connected with the university to share their bucket list aspirations across social channels and place real life experiences at the heart of the communications. The #ListItLiveIt campaign is live across a range of external media channels as well as internal channels such as media walls. All activity is driving the audience to ‘do something today that your future self will thank you for’ and find out more about the courses available at the university on the bespoke campaign site.
The Payback
  • Celebrities, politicians and academics including Boris Johnson and Wayne Hemingway join in the #ListItLiveIt campaign.

  • The University of Northampton jumps into the Top 50 in 2014 Guardian league tables.
  • 0.23% CTR on online banners (230% above UK average).
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