The Challenge

Design and develop an innovative AR retail campaign for a young and vibrant fashion brand.

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Lacoste LCST Augmented Reality retail campaign is all about ‘bringing the colour’, a vision statement which demands a vibrant and innovative communications campaign to match.


Engine Creative has redesigned the LCST Lacoste app from the ground up with a new UI and improved functionality. The latest version of the app aims to build on the success of the original LCST Augmented Reality (AR) campaign by enabling users to discover the colour-fuelled virtual world of LCST. Users simply scan trigger images available in-store to quickly try on the whole product range and interact with additional LCST content - they can also take photos and share them with friends on Facebook, Twitter and email. It is the first global campaign to combine high resolution 3D product scanning and AR to deliver an interactive product viewing experience for shoppers.
The Payback
  • Redesigned and redeveloped

    for iOS and Android with a range of new features.
  • Over 15,000 users

    interacting with high resolution 3D products using LCST Lacoste AR app to date.
  • LCST Lacoste app

    used as sales tool to attract greater number of stockists to LCST products.

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