Here at Engine Creative we have been immersing ourselves in all things celebrity gossip as we partner up with heat magazine’s editorial team to create the brand’s first Augmented Reality (AR) issue. The special issue, built using the Aurasma platform has been created to support the launch of new showbiz and music channel ‘heat TV’ both of which are released on July 3rd 2012.
Not only have we created exclusive ‘augmented’ content for readers to access via their smartphone or tablet devices, but we’ve also developed a stand alone App, ‘heat extra’, that readers can download for free. The App acts as the gateway to all of the exclusive content as they flick through the magazine, providing a truly interactive and engaging reading experience.
The exclusive augmented content takes centre stage in heat’s twelve page entertainment special with video features including the guilty pleasures of David Walliams and an opportunity to join Leona Lewis on the farm.
Nicky Holt, Publisher of heat magazine, commented:
“We’re extremely excited about the heat extra app and AR supplement, the project has been a true collaboration between Engine Creative and heat’s editorial and marketing teams. Bringing the pages of the magazine to life and guided by heat’s very own Lucie Cave, heat extra is a celebration of heat’s unique personality and access to celebrity. heat extra, which has also been timed to coincide with the launch of heat TV on July 3 at 5pm further amplifies the magazine’s influence as a multi-platform brand, available for consumers to experience through print, online, radio and TV.”
Creative Director of Engine Creative, Phil Christer, adds:
“Augmented Reality in magazines bridges the gap between online content and the printed page and is the perfect way to deliver exclusive content to heat magazine readers hungry for more gossip!”
Our AR know-how has got the heat team excited about the potential for print media innovation with the brand already looking to us to make AR a permanent fixture within future heat issues.
So relax, unwind and get some celebrity gossip augmented into your lives! To reveal exclusive AR content within heat magazine, download the ‘heat extra’ App from the App Store or the Android Market, open and point your smartphone or tablet at the pages marked with the heat extra logo. You’ll never look at a printed magazine in the same way again!
But wait! Why not download the app and try it out for yourself this very moment!
Scan David’s page to watch him talk about his favourite tracks and more importantly hear him sing!
Or scan the page below to let Jorgie Porter show you round her flat, you won’t be disappointed!