Banking on Innovation – Mastercard: CBDC Card
As one of the most recognisable brand names in the world, Mastercard always needs to stay ahead of the curve in the banking industry.
Engine Creative partnered with Mastercard to produce an animation to promote their Central Bank Digital Currencies (CBDC) card. It required a swift turnaround while maintaining the Mastercard brand identity through a clear, concise, and informative animated video.
In a close partnership with Mastercard, our primary focus revolved around creating a compelling visual narrative that not only showcased the groundbreaking CBDC card but also remained deeply aligned with their core values and visionary principles. Working with a globally renowned brand, we had to provide expert communication and needed to ensure that our creative approach aligned with their guidelines and resonated with diverse audiences. Our objective was to make the complex technical messages surrounding the CBDC card more accessible, enabling audiences to easily grasp its essential features and understand its remarkable potential.
With meticulous attention to detail, we crafted a compelling storyboard and brought it to life through the final animation, showcasing the myriad benefits of the CBDC card while instilling a sense of trust, reliability, and a progressive mindset. Despite working within a tight deadline, our team demonstrated seamless teamwork, unwavering creativity, and adaptability throughout the project to produce the end result with a quick turnaround time.
This captivating and informative animation was designed to adapt seamlessly across various channels and touchpoints, ensuring consistency and a strong brand presence for Mastercard.