Reality Engine wins Best AR Platform for brands
It’s official, Reality Engine is a winner!
The expert panel of judges at the inaugural TTE Awards have awarded Engine Creative’s innovative AR platform, Reality Engine, as the best AR platform for brands, retailers and publishers, beating industry heavyweights Qualcomm Vuforia technology into second place.
Following on from the Technology Expo awards ceremony last night, the Engine Creative team were recognised for their ‘innovation, commercial feasibility, market perception and ROI’ in developing Reality Engine, an augmented reality platform already used by clients including Tesco, heat magazine, Grazia and Cummins
Reality Engine features a robust AR browser, publishing CMS and content solution for brands that can add an interactive layer to print, turn physical products into engaging digital experiences and connect with mobile customers.
Brand strategy combined with technical expertise to create the best AR platform for brands
Feedback at the event held at Vinopolis has been equally enthusiastic with major brands showing interest in using Reality Engine to embed augmented reality into their business and develop their own AR communications strategy across a range of different industry sectors.
“The commercialisation of their product was leading against other entries and their solution through Tesco showed their ability to scale and deliver something truly imaginative.”
Paul Heybourne, Global Innovation, Research & Demonstration Lab Manager, Aviva
Combining Engine Creative’s strategic consultancy service with the Reality Engine AR platform, brands can not only tap into existing functionality but also unlock new opportunities to use AR to bring their brand to life.
“Very clear proposition and ROI for clients.”
Jonny Voon, Lead Technologist, Innovate UK
Comments from the TTE judges, which included CEOs and CTOs from emerging tech companies, reflect the commercial potential for brands looking to adopt AR as a way of building greater engagement with their audience:
“Strong B2B solution which powers some of the most innovative consumer products.”
Professor Mischa Dohler, Chair Professor, Kings College London