Let’s talk (and deliver) AR and VR solutions for brands
Talking and doing at the AR, VR & MXR Show
Whilst many tech speakers talk about how AR and VR are the future platforms on which brands will connect with consumers, we have been busy actually delivering award-winning AR and VR solutions for brands since creating the first augmented magazine for TopGear back in 2011.
Six years on and it’s always great to share our AR and VR expertise in talks and demos, and the AR, VR & MXR Show is a great event to showcase our insights to a varied audience of marketers and brand owners.
During a successful 2 days exhibiting at the event in London’s ExCeL, our very own Andy Wise spoke to the Tech Talk Show about a range of AR and VR solutions for brands – you can skip through to the 6 minute mark for the full interview.
Bringing AR and VR experiences to life for your brand
The theme of the interview was very much centred around the big question we asked the attendees at the show: What are the brand challenges you face and how can AR and VR be used to solve and enhance your business offering?
The interview was part of a busy 48 hours where our team of AR experts met with hundreds of business owners, marketers and tech innovators to demo our award-winning Augmented Reality (AR) experiences and get them to really experience AR first hand. For many, getting hold of the technology – from the fun and magic of the BIC DrawyBook to the 3D product visualisation for Delphi Automotive – is the real Wow! moment when it comes to augmented reality and why exhibitions such as the AR, VR & MXR Show are such valuable events to attend.
The big take away we took from the event this year? That true brand engagement in our mobile-first world is driven by emotion and brought to life by technology and nothing beats a great AR experience to bring your brand to life!