Augmented reality game BiC Kids DrawyBook wins Smarties award

Engine Creative’s innovative augmented reality game for BiC – BiC Kids Drawybook – has been awarded at the MMA Smarties Awards


Award winning augmented reality solutions

The MMA Smarties Awards is the world’s top global mobile marketing awards celebrating innovation, creativity, and success and the award cements Engine Creative’s position as the leading augmented reality agency in the UK. Rubbing shoulders with marketing heavyweights including Jaguar, Unilever and Heineken, the Engine Creative and BiC teams were on hand to pick up the award in the Mobile App category.

Augmented brand engagement

The BiC DrawyBook app uses AR (augmented reality) technology to bring kid’s drawings to life in an immersive and educational gaming experience which quickly topped the App Store charts when launched in France. With the launch of Pokemon GO (a full 3 months after BiC Drawybook!), 2016 has seen augmented reality games transform the way brands engage with mobile consumers by harnessing the combined power of AR and gamification.

TheBiC DrawyBook app is available on both the App Store and Google Play in the Education Category and the companion colouring book and pens can be purchased from major retailers including Amazon and Ryman.

The app has now been released in six countries within Europe (including France, UK, Spain and Germany) and further releases are planned for Latin American.

You can download the BIC DrawyBook for free and pick up the companion AR colouring book from selected retailers to experience the magic of award winning augmented reality yourself!