Follicle & Limb New Product Launch Campaign
Follicle & Limb
Create a timeless product launch for an entrepreneurial start-up
Follicle & Limb (F&L) are an ambitious new company in the booming male hair care industry, offering an innovative shaving system that promises to become a pivotal part of the modern man’s daily routine.
The founder of Follicle & Limb approached us with the unique ‘ONE’ shaving brush system – an all-in-one brush, stand and razor dish system designed by award-winning product designer Benjamin Hubert.
With a unique product in place, the challenge was to create a solid platform to launch the ONE shaving system into the notoriously competitive male grooming marketplace.
Product discovery and concept development
We embarked on a discovery phase to get to the core of the Follicle & Limb offering, finding out what is important to the company, and what differentiates F&L and its products from the rest of the male grooming market.
From this we were able to construct a minimalist and stylised product proposition that fits seamlessly into the high-end grooming market, whilst still being unique and distinctive enough to set F&L apart.
Product launch toolkit
Core content that could be reused across a variety of channels was created to support the product launch, and the Follicle & Limb website was redesigned and developed with rich, photorealistic 360° CGI renders to showcase the ONE product in its full glory.
A set of teaser videos, designed to be released ahead of the launch, as well as studio product shots and high-class promotional imagery was also created, providing Follicle & Limb with a comprehensive product launch toolkit of high-quality assets