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Project Briefing Form
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Your Contact Details
Tell us about yourself
Your Name
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Email
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Please provide your email
Phone Number
Please provide your contact number
Company / Organisation Name
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Company / organisation / brand name(s)
Department
What department do you operate in?
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Website
Please provide a link to your website
Company Location
Where is the company/organisation based?
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Industry
What sector does your company operate in?
Deal reference
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What solution are you enquiring about?
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Digital Innovation
Spatial Experiences
Brand Transformation
Content Creation
Video, Motion Graphics or Animation Creation
Other
Project Scope
What is the main objective or goal of the project?
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Describe your main objective/goals for your project
Who is the target audience or customer demographic?
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Briefly describe the demographics, interests, and behaviours of your target audience
What are the current pain points or challenges facing the target audience?
Briefly describe the pain points you are experiencing facing the target audience
What are the potential risks or challenges facing the project?
Please list any potential risks or challenges relating to the project
What are the key messages or brand values that need to be communicated?
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Let us know the key messages or brand values that you want to be communicated throughout the project
What is the current brand identity and how should it be incorporated into the project?
Describe what your current brand identity is and how you believe we can incorporate it into the project
What is the unique selling proposition (USP), benefits, features or competitive advantage of your product or service?
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Describe what makes your product special
What is the desired tone or voice for the messaging?
Describe what the desired tone or voice will sound like
Who are the key competitors and how can we differentiate from them?
Briefly describe how you aim to differentiate from your competition
What are the desired call-to-actions for the messaging?
Specify what your desired call-to-actions for the messaging are
Deliverables
What are the specific deliverables needed for the project (e.g. logo, website, brochure, social media assets, video)?
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What are the specific requirements and guidelines for the content (e.g. word count, video running length, formatting, and images)?
When does this project need to go live?
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- Please select -
< 1 month - Urgent
1-2 months
2-3 months
3-6 months
6-12 months
> 12 months
No deadline
Unsure
What is the expected timeline for delivering our product/solution?
Please help us understand your budget?
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Up to £5k
£5-£10k
£10k - £20k
£20k - £50k
£50k - £100k
£100k - £250k
£250k+
Whatever it takes
I'd rather not say
Let's discuss
State your budget for the first 12 months (or less) allocated for this project/initiative. Please provide more details about the budget below.
Tell us about your budget and the timeline
Please provide more information about the timescales such as the expected Start date, Live date and any other relevant dates we need to be aware of. Provide minimum and maximum expected budgets.
What are the key metrics or KPIs to measure success?
Describe how you will measure your success
Who are the key stakeholders involved in the project, and what are their roles and responsibilities?
Tell us about who your stakeholders are and what their roles and responsibilities are.
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Creative Campaign
By answering these questions in the brief, we can ensure a clear and concise understanding of the project scope and goals, and align all stakeholders towards a successful outcome.
What is the creative concept or theme for the campaign?
Who is the target audience and what are their characteristics?
What are the desired emotions, feelings or actions we want to elicit from the audience?
What are the key channels or media platforms we will use to execute the campaign?
What is the tone, mood, and style we want to convey in the campaign?
What are the specific design, copy, and visual elements required for the campaign?
What are the brand guidelines or style preferences for the project?
What are the production and distribution timelines and deadlines?
What is the budget for the campaign and how will it be allocated?
Who are the key stakeholders involved in the creative campaign and what are their roles and responsibilities?
Content Creation
By answering these questions in the brief, we can ensure a clear and concise understanding of the project scope and goals, and align all stakeholders towards a successful outcome.
What is the purpose of the content, and what specific goals do you want to achieve with it?
Who is the target audience, and what are their demographics, interests, and needs?
What is the format of the content, such as blog posts, social media posts, videos, or infographics?
What is the topic or theme of the content, and what are the key messages that need to be communicated?
What is the tone, style, and voice of the content, and how should it be presented to the audience?
What are the SEO keywords and optimisation strategies that should be used in the content?
What are the specific requirements and guidelines for the content, such as word count, formatting, and images?
What are the project timelines and deadlines, and how should the content be delivered?
What is the budget for the content creation, and how will it be allocated?
Who are the key stakeholders involved in the project, and what are their roles and responsibilities?
Website Creation
By answering these questions in the brief, we can ensure a clear and concise understanding of the project scope and goals, and align all stakeholders towards a successful outcome.
Purpose & Goals:
What is the primary purpose of the website?
e.g. sell products, provide information, generate leads, or something else?
What specific goals or outcomes should the website help achieve?
e.g. increase conversion rates, improve user engagement, enhance brand awareness
Target Audience:
Who is the target audience for the website? What are their demographics?
e.g. age, gender, location, interests
What are their needs, preferences, behaviors and how can the website cater to them effectively?
Branding & Visual Identity:
Does the website need to align with an existing brand or establish a new brand identity?
Are there any specific visual elements, colours, or design guidelines that should be incorporated to reflect the brand's personality and values?
Functionality & Features:
What key features and functionalities are required on the website?
e.g. e-commerce capabilities, contact forms, user accounts, blog/news section
Are there any specific third-party integrations or platforms that need to be considered?
e.g. CRM systems, payment gateways, social media integration
Content & Structure:
What type of content will be included on the website?
Are there specific sections, pages, or categories that need to be included?
Is there existing content available, or will new content need to be created?
Who will be responsible for content creation and maintenance?
User Experience (UX) & Navigation:
Are there any specific user flows, interactions, or animations that should be considered?
Are there any preferences/priorities to keep in mind when structuring the navigation for optimal usability?
Responsive Design & Mobile Experience:
Are there any specific mobile-related considerations or features required?
SEO & Analytics
Does the website need to be search engine optimised?
Are there any specific keywords or SEO requirements to consider?
Are there any specific analytics and tracking tools to be implemented to monitor website performance and user behavior?
Timeline & Budget:
What is the desired timeline for the project? Are there any specific milestones or launch dates to be aware of?
What is the allocated budget for the website project, including design, development, and ongoing maintenance?
Maintenance & Support:
Will there be a need for ongoing maintenance and support after the website is launched?
Who will be responsible for website updates, backups, security, and technical support?
Video, Motion Graphics or Animation Creation
By answering these questions in the brief, we can ensure a clear and concise understanding of the project scope and goals, and align all stakeholders towards a successful outcome.
Purpose and goals:
What is the primary objective of the video?
Is it to educate, entertain, promote a product/service, or convey a specific message?
Target Audience:
Who is the intended audience for the video?
What are their demographics, interests, and preferences? Understanding the target audience will help tailor the visual style and tone of the video accordingly.
Are there any specific sectors the video needs to reach or engage with.
Key Message:
What is the key message or main idea that needs to be conveyed in the video?
What specific information or emotions should the audience take away from watching it?
Duration:
How long should the video be?
Is there a specific time limit or preferred duration that needs to be considered? This will impact the pacing and level of detail in the animation.
Branding and Visual Identity:
Are there any specific brand guidelines or visual elements that need to be incorporated into the video?
Please list any specific visual elements here. For example logos, colour schemes, fonts, or any other brand assets that should be maintained for consistency.
Style and Tone (Visual direction):
What style or visual aesthetic should the video have?
For example, Live action, animated infographics, animated illustrations, etc. Defining the visual style will help guide the creative direction.
Will the video be mostly live action?
Will the footage need to be shot by Engine or will it be supplied?
Will the video be motion graphics/Animation?
Will the graphics need to be created by Engine or will it be supplied?
Will the video be a mixture of both live action and motion graphics?
If you’re able, please give an approximate percentage breakdown
References and Inspirations:
Are there any existing videos or animations that serve as references or inspiration for the project?
Please provide links or examples of videos that align with the desired style or concept that can help our team understand the expectations more clearly.
Storyline or Script:
Do you have a storyline or script prepared for the video?
If not, will you require a script or copy writer?
What are the key points or scenes that need to be included?
A well-defined narrative structure or script helps in creating a cohesive and engaging video. Please briefly list the key points to be included.
Is there a specific call to action or desired outcome that should be included in the video?
For example, should viewers be directed to a website, encouraged to make a purchase, or engage with social media?
Distribution and Platforms:
Where will the video be used or displayed?
Is it intended for social media, websites, presentations, or broadcast? Knowing the intended distribution channels will help optimise the video format, resolution, and aspect ratio for each platform. Please list all platforms here in order of priority. If you have specific specs, please add here
Timeline and budget:
What is the desired timeline for the project?
Are there any specific milestones or launch dates to be aware of?
What is the allocated budget for the project?
Things to keep in mind when scoping a video; Script, storyboard, pre-production, illustration, casting, setting, animation, etc
Other
By answering these questions in the brief, we can ensure a clear and concise understanding of the project scope and goals, and align all stakeholders towards a successful outcome.
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What is MOST important to you?
The project is delivered as cost effectively as possible
The project is delivered as quickly as possible
The project quality is delivered to a high standard
If you had to choose one as the highest priority, what would it be?
What is LEAST important to you?
The project is delivered as cost effectively as possible
The project is delivered as quickly as possible
The project quality is delivered to a high standard
If you had to choose one as the lowest priority, what would it be?
Anything else we should know?
Anything else that we need to know that we haven't discussed yet?
Do you have a written brief, reference documents or project files?
Click or drag files to this area to upload.
You can upload up to 5 files.
Upload any reference documents or materials that could help us understand your requirements more
Finally, how did you hear about Engine Creative?
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Search engines (Google)
Social media (LinkedIn, Instagram etc)
From a colleague/friend
From REYDAR
Blog or publication
Other
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