An advance augmented product chooser to build brand loyalty with students
The AR campaigns enabled students in the UAE to scan their New Look Student Card to reveal special offers and interactive features using a free app. They could ‘create their own look’ by mixing and matching New Look products on their mobiles.
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All of the AR campaigns had social integration built-in enabling them to share their New Look mobile experiences with others. As well as building mobile buzz around the New Look brand offering, the campaigns captured a range of contextual data which was fed back into subsequent campaign activity.
The 1st AR campaign in the Middle East
Interactions a month