Ignition #12: Bring your brand to life on mobile
With 5.5 billion mobile users expected by 2020, mobile strategy is now right up there as priority number 1 for most brands
Mobile strategy has become increasingly key to overall brand strategy and with a whopping 96% of marketers having a ‘mobile leadership team’ in place according to research from Adobe we thought we’d better give you some mobile inspiration.
With that in mind, let’s take a look at some great branded apps that have grabbed our mobile attention this month.
Mobile help is at hand with Ford’s all-new mobile ecosystem FordPass
Fetch! by Microsoft can scan and recognise the breed of your dog (or human) using AI
Toyo’s dynamic product visualiser is beautiful and clever in equal measures
The Sugar Smart app stops 5 year olds eating and drinking their body weight in sugar every year
Launch your own rich AR and context-aware app with the help of Reality Engine
We’ll be showcasing our Reality Engine AR platform at the Wearable Technology Show in London on the 15th of March. Come on over and say hi.