WRAP

WRAP Resource Efficiency Animation

Filed under: Environment, Events, Information Graphics, Motion Graphics, Public Sector, Video & Broadcast, WRAP,

Project Contact: Andy Wise, Comments (0)

Engine Creative has produced a motion graphics piece for WRAP urging UK business leaders to engage in resource efficiency to benefit their organisations.

WRAP (Waste & Resources Action Programme) works with business partners to prevent waste, promote recycling and develop markets for valuable products. This helps bring measurable gains to the economy and long term benefits to the environment.

Animated information graphics

WRAP's annual conference addressed an audience of 250 business leaders and environmental experts in Central London for a Question Time style debate, hosted by the Today Programme's John Humphrys. 

WRAP required a powerful and informative introduction to the event and approached Engine Creative to create a solution. The animated information graphics piece uses strong factual statements and a varied multi-planar technique to add visual interest whilst highlighting the economic benefits that WRAP aim to deliver to the UK. 

The video was praised by The Rt Hon Hilary Benn MP - Secretary of State for the Environment, Food and Rural Affairs in his keynote speech at the Resource Efficiency event. 

The video is also used on the WRAP website as part of their ongoing resource efficiency initiative: www.wrap.org.uk