The Challenge

Convince 250 business leaders that they should engage with resource efficiency.

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Resource efficiency IS actually really good for your business and WRAP (Waste & Resources Action Programme) are the organisation to push the world in the right direction. After looking at the facts and figures it was clear to us that the best way to convince a sceptical business audience is to give it to them straight; resource efficiency could save UK businesses ~£6.4 billion pounds a year!


We created an animated information graphics piece using strong factual statements and a varied multi-planar technique to add visual interest whilst highlighting the economic benefits that WRAP aim to deliver to the UK. The engaging video is short, direct and informative and led the way for WRAP's annual conference where an audience of 250 business leaders and environmental experts in Central London participated in a Question Time style debate, hosted by the Today Programme's John Humphrys.
The Payback
  • Planned, produced and delivered in a tight timeframe for the annual conference.
  • Praised by The Rt Hon Hilary Benn MP - Secretary of State for the Environment, Food and Rural Affairs in his keynote speech.
  • Used on the WRAP website as part of their ongoing resource efficiency initiative.
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