The Challenge

Build a portal worthy of 4G network speeds and the latest devices.

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The ability of the latest mobile devices to support HTML5, faster download speeds over 4G and the rich games and apps available in the market today means that consumer expectation is higher than ever.


We worked with retained EE mobile partner Infomedia to redesign the EE mobile media platform with a new interactive, personalised user experience. The result was a mobile games and apps portal that provided an interactive wall of personalised windows into other worlds. The resulting hub allows users to spend time on their 4G enabled mobile devices and gives them access to a range of games and apps through an intuitive and 4G-friendly environment - all delivered to coincide with the much hyped launch of EE's 4G network.
The Payback
  • Designed, built and delivered for October 2012

    launch of EE 4G mobile service.
  • 3.9% revenue increase

    The launch of the media portal helps to increase underlying average revenue per user by 3.9% through conversion of existing EE customers into higher paying contracts.
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