The Challenge

Create a fully interactive iPad edition of the worlds greatest car magazine.

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Insight

TopGear Magazine has already got an award-winning printed edition with added augmented content for readers to interact with and so the logical next step was to tackle the tablet version. With a wealth of great content and exclusive imagery and video to add to the mix, the key to the success of the project was to make sure that the iPad edition delivers a truly enhanced user experience with all of the style and bravado you'd expect from the TopGear team.

Output

Working in partnership with the TopGear editorial and creative team, Engine Creative has delivered the enhanced interactive digital edition of TopGear Magazine on the iPad launching it into the Top 10 Digital Editions in the UK according to ABC Consumer Magazine Report.
A combination of rich interactive content including immersive front covers using video and animation, bespoke HTML5 content using data capture, touch capabilities and the gyroscopic functionality have all helped to make the magazine a huge commercial success in the ever evolving landscape of digital publishing. TopGear's Editor-in-Chief, Charlie Turner sums it up best:
"What you have in your hands is the culmination of many months work, an app that brings you up close and personal with the world's most exciting cars and allows you to hear them, see them and interact with them in more high-definition, eye-popping detail than ever before. It's basically TopGear, but with added everything."
The Payback
  • Total downloads up 48%

    (+ over 1m app launches in total!)
  • Paid downloads up 62%

    Subscriptions revenue up 165% and single issue revenue up 79%
  • Top 10 Digital Editions

    in the UK according to ABC Consumer Magazine Report
  • Even Apple took notice...

    Featured as New & Noteworthy on the App Store

Download from the following:

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