To coincide with the launch of Series 19 of Top Gear on the BBC’s Entertainment, HD, Knowledge and America channels, Top Gear launched a free second screen app available on the iPad. The Stig begrudgingly let us film him using the new app which we edited into a global TV campaign which was broadcast (as 15, 30 and 90 second versions) across Europe, Asia and the United States to advertise the game that ran in parallel with the broadcast TV show. The app encourages Top Gear viewers watching the TV show to study the programme closely and mark off their bingo card as soon as they see or hear items on the app. Correctly spotted items enable users to score points and share their scores via Facebook.
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