Tesco required a new way of selling computers in their stores: an interactive presentation that allows customers to engage with and find out more about the capabilities of every individual computer in the Tesco range.

Our solution is an intelligent screensaver that reduces the need for intensive staff training and presents the product offering in a clear, cohesive and creative way which complements the forward thinking aspirations of the organisation.

Data driven dynamic magic

Once installed, the screensaver interrogates the individual PC to check the installed hardware, RAM, hard drive and processor speed. Based on the outcome, it assigns the machine to one of four ranges (Internet & email, Ultra Mobile, Entertainment and Ultimate) and displays the specifications as well as information relevant to that particular machine.

3D character animation

Left inactive, the PCs show a high impact rolling animation aimed at educating and engaging the target audience to interact with the machine. As soon as users click into the application, stylised 3D character animation is used to illustrate various technological terminology in a simple and accessible way which allows customers to make more informed buying decisions; it also allows the sales team to demonstrate the capabilities of the individual machines if required.

This combination of high creativity and cutting edge technology have resulted in a unique sales tool for Tesco which engages and educates a huge audience in the benefits of a digital lifestyle. The fun application is aimed squarely at the mainstream market.

"The Tesco brand is a British institution and we have taken the ethos of 'Every little helps' and added warmth and humour to ensure consumers are easily able to connect to the technology," comments Strategic Director, Andy Wise.

With so much competition in laptop and PC sales online and off line, the ability for Tesco to bring complex technical information alive and empower their customers to make more informed buying decisions will be key to developing their position in the market place. The styling will also be reflected on the Tesco Direct site as part of an integrated marketing campaign.

The screen saver is available to view in-store at most major Tesco stores.