The Challenge

Design, develop and maintain the best jewellery e-commerce site on the internet. Simple.

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With a client base in the retail sector that includes Tesco, Next and Office Depot, Engine Creative is working with some of the UK's leading retailers. Our aim was to transfer this expertise and aspiration to an independent retailer with ambition and a strong brand such as Steffan's and deliver a market leading ecommerce and digital marketing solution.


Our work with Steffan's has been focussed on delivering an experience which reflects and enhances the outstanding service you would expect in store. The new website is packed full of rich user interactions, layered scrolling sections and stunning graphic elements designed to get users to enter an online world of discovery (even the footer is worth checking out!). All of the elements are underpinned by a cohesive and streamlined purchasing process. The mobile version enables customers to access all the content they can on the main site but with a neat navigation that makes the experience more akin to an app than a standard website.
The Payback
  • Winner of the best jewellery website

    in the UK Jewellery Awards 2011 - and nominated for 3 years running.
  • 140% increase revenue

    Visitor numbers have increased by 170% and revenue has increased by 140% in the last 12 months.
  • 50,000 customers

    Steffan's has expanded their customer base to over 50,000 in just 3 years.

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