The Challenge

Create a dynamic product visualiser and sales presentation for a European wide sales force.

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Insight

With innovation, quality, performance and service excellence at its heart, the Toyo Tires brand has a global presence built up over 70 years. European sales are driven by a team that is spread across a diverse continent with a complex distributor network.

Output

In partnership with Toyo Tires Europe, the Engine Creative digital agency team set about consolidating the existing Toyo Tires sales presentations into a single, consistent, beautiful and dynamic products visualiser and sales tool for a Europe wide sales force.

Using hybrid web technologies, the resulting app adopts a slick, minimal UI, and includes stunning 3D animation and CGI product visualisations which enabled the sales team to highlight the technical innovation at the heart of the product development, with 360 interactions and cross-section views of all tyres. As well as creating a rich and interactive presentation, the marketing team was also able to distribute a single, up-to-date presentation via the cloud to the entire sales team across Europe whilst dynamically updating and pushing new product data on a regular basis via a bespoke CMS.

The Payback
  • A dynamic and innovative sales presentation which reflects the Toyo Tires brand values.
  • Built and distributed as an efficient and effective custom sales tool app for iOS.
  • Up-to-date stock levels and product info via bespoke CMS.
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