The Challenge

Work with Coca-Cola and Tesco to create the ultimate Augmented Reality World Cup mobile gaming experience.

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Insight

Coca-Cola and Tesco wanted to continue to build on the success of the Big Night In Augmented Reality (AR) activity and create an innovative and immersive World Cup experience to coincide with the global event in Brazil. Our concept was to challenge Tesco shoppers to create the world’s longest Gooooal! celebration by accessing the exclusive ‘Let’s Gooooal!’ game. Users can scan any products in the Big Night In take away range to activate the augmented mobile gaming experience.

Output

The ‘Let’s Gooooal!’ game is a massively enhanced take on the Flappy Birds genre which includes additional gameplay features. Tesco customers have to kick a football through the Os in a never ending Gooooal! and can share their scores across social channels. Users will also be incentivised to create the world’s longest Gooooal! through exclusive giveaways and have the ability to add the next game into their calendar reminder so they can get their Big Night In take-away ready for the next big match! The quiz section of the activity has also been updated with new World Cup content to continue to encourage shoppers to 'discover more'.
The Payback
  • Immersive mobile gaming experience

    Delivers average dwell time of more than 5 minutes.
  • New commercial opportunities

    World Cup theming of Big Night In campaign provides new commercial opportunities for Coke and Tesco.
  • Innovative Augmented Reality activity

    Connecting real world products with digital content.

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