The Challenge

Expand the international reach of the OU by bringing interactive learning to the iPad.

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The success of the Open University (OU) on Apple's iTunesU service is unparalleled; an average of nearly 300k downloads a week is testament to the quality of the learning materials and the accessibility of the distribution platform. The ability for the OU to capitalise on this digital phenomena is key to the ongoing development of the organisation and the release of iBooks Author presented a huge opportunity to deliver a wealth of quality educational materials to students and lifelong learners across the globe. With extensive expertise working in the education sector combined with a forward-thinking approach to evolving technology, Engine Creative were perfectly placed to deliver a comprehensive design solution for the OU.


Working closely with the Learning and Teaching Solutions team at the OU, Engine Creative developed a range of design solutions that makes the most of the highly interactive iBooks format. The iBooks feature numerous interactive elements including quizzes, animated graphics, interactive 3D and discussions as well as a comprehensive glossary of terms. At the same time as developing clear and cohesive design guidelines for all future iBooks, we ensured that the pedagogical integrity of each course pathway was always retained and, where possible, enhanced by delivering a truly immersive learning experience. The resulting iBooks reinforce the OU's position as innovators in delivering the best learning resources by helping to reinvent the traditional textbook for a new generation of learners.
The Payback
  • First major publisher to launch a range of iBooks

    The OU becomes the first major publisher in the UK education sector to launch a range of iBooks.

  • Forward thinking

    iBooks design templates delivered to coincide with the launch of iBooks 3.

  • Working with Apple

    Feedback on iBooks Author software delivered directly to Apple developers as part of their software update process.

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