As part of a wider Tesco Halloween campaign, Engine Creative developed multiple AR features and 3D content for augmented advertising across national press. Readers were able to experience a unique 'Trick or Treat' experience that enabled them to 'turn themselves into a zombie' by holding up the Tesco costume advert to their chest and getting a friend to scan the advert. We've done extensive testing of the augmented zombie experience here at Engine HQ and can confirm a 100% death rate!

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