The Challenge

Deliver instant inspiration to young, female customers on their mobiles.

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With a young audience of digital native, super connected and always mobile females to engage with, the essence AR app provides Europe’s no. 1 cosmetics brand with a unique way of connecting hundreds of products directly with their digital lifestyles.


Users can simply scan a range of essence products to access product-specific beauty tips, social feeds, games and information.

Delivering regular branded mobile moments that are engaging and useful combined with exclusive content and offers that are only available through the essence AR enables essence to stay absolutely on-trend and relevant with its fast moving audience.

The Payback
  • An average dwell time of an incredible 6 minutes and 27 seconds - brand engagement on a massive scale!
  • A quarter of a million sessions (and counting) since the launch of the app.
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