The Challenge

Drive the future of product demonstration using augmented reality.

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As a leading global supplier of automotive parts, Delphi’s sales team needed an interactive tool to communicate the companies’ commitment to high-technology and innovation.


Working closely with augmented reality experts Engine Creative, an event-based augmented reality (AR) experience was created and deployed at the Automechanika show in Frankfurt.

Visitors were able scan a full-size Honda Civic car on the exhibition stand and see the entire core Delphi product range fitted within the car via an augmented ‘x-ray’ mode - all in real-time!

The AR event experience was pivotal in increasing brand engagement on the stand with the on-site sales team on hand to guide visitors around the car, select individual parts and discover more information using the augmented reality app.
The Payback
  • Delivered a unique event experience for an audience of over 136,000 visitors.
  • Utilised by the global Delphi sales team.
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