BBC Top Gear TopGear.com Brand Development

The Challenge

Online brand identities, user interfaces and all by the end of the first lap.

Insight

Top Gear is one of the BBC's most popular and enduring brands, spawned from a television phenomenon which regularly attracts more than eight million viewers. Engine Creative is a long-standing creative partner for the brand team, supporting online activity as part of Top Gear's push for global domination. We know the brand inside out and have the capability to deliver everything from site UI to interactive content.

Output

As part of our creative partnership with the brand, Engine Creative has developed new online brand identities for various sections of the Top Gear online presence. This work involved creating a sub brand and intuitive interface design to reflect the unique functionality of the Car Chooser section. We have also created a range of online content for Top Gear. This has included everything from a Stig's Eye View circuit interactive through to an animated reconstruction of Richard Hammond's infamous 'dragster incident'.
The Payback
  • At last, a great virtual ‘man’s world’ is launched.
  • Content creation has contributed to nearly 18 million YouTube channel views.

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