BBC Top Gear Illustration & Animation

The Challenge

Visualise the impossible and bring the improbable to life.

Insight

We all know the Top Gear brand personality; tongue in cheek, irreverent and straight to the point. Having worked with the Top Gear team before they achieved world domination we have a better insight into their world than most and have used this knowledge to help define one of the UK's best loved TV brands.

Output

One of our most high profile projects was the step by step 3D reconstruction of Richard Hammond’s spectacular crash. The 3D illustration was used in the Top Gear magazine and subsequently commandeered for use in Hammond’s autobiography. We then took the illustration online with an interactive Flash animation. Other notable creative collaborations include big shiny letters for an ‘Aston Mega-Car’ story, a Stig's Eye View interactive Flash animation, a BMW concept boat, visualisations of all 17 of the F1 circuits and a 3D rendered animation for Ferrari’s 60th Birthday Relay for the Top Gear website.

The Payback

Over a decade of Top Gear content creation and brand building.
Online content key to global strategy for the Top Gear brand.
Top Gear magazine strengthens its position as the UK's biggest selling car magazine.