Tesco Discover Augmented Reality Publishing and Retail Strategy
Enable Tesco to establish a high level of brand engagement with consumers on their mobile devices by encouraging shoppers to ‘discover more’.
As the UK’s biggest retailer, Tesco need to continue to deliver the best shopping experience possible to their customers. With their audience rapidly migrating to an online retail environment across multi devices, Tesco need to remain connected and relevant and Augmented Reality (AR) provides the perfect bridge between the real world and digital content.
Engine Creative has created and implemented AR across publishing, products and in-store through the creation of a bespoke AR platform which is accessible via the 'Tesco Discover' app. By scanning Tesco product labels, magazines and instore POS the app enables millions of readers to discover more about the provenance of Tesco products, interact with editorial features, purchase products and engage with instore experiences. In addition to researching and developing the technology behind the app, we have created bespoke AR content including ground-breaking gamification for Big Night In products whereby consumers can unlock a whole feast of family friendly entertainment.
Over 100k downloads of the Tesco Discover app to date
A CTR peaking at 92% with an average CTR of 15%
An average dwell time of over 4 minutes for users across AR content