BBC Top Gear Aurasma augmented reality campaign

The Challenge

Unite Top Gear’s print magazine with their TV content through Augmented Reality.

Insight

We all know the Top Gear brand personality; tongue in cheek, irreverent and straight to the point. Having worked with the Top Gear team before they achieved world domination, we have a better insight into their world than most and have used this knowledge to help define one of the UK’s best loved TV brands.

Output

We augmented Top Gear’s editorial content and pushed to find new and exciting ways to engage with readers. In addition to the front cover of this ‘Awards’ issue, test-drive footage of four supercars within the pages of December’s magazine also receives the augmented reality treatment, bringing to life Top Gear’s award-winning cars of 2011.

The Payback

Top Gear’s December issue was the world’s first fully augmented magazine.
The campaign received 45,000 views in 42 days.
Augemented Reality to be rolled out on all future Top Gear magazine front covers.
"Teaming up with Aurasma and Engine Creative has allowed us to offer our readers access to some amazing video content, we’ve been really delighted with the response." Publisher, Top Gear Magazine.