Showing 'Marketing' insights


Brands are struggling to grab the attention of their customers despite the overwhelming number of digital channels available to them. Marketers continue to invest heavily in digital channels that are outdated and increasingly ineffective, driven by industry pressures to deliver greater ...


Augmented Reality: it’s like real life, but better. Augmented Reality (or AR) is a term that has been in the mainstream public consciousness for decades. Despite all of the promise, it is only now, since the rise of powerful smartphone technology, ...

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A recent survey has found that around 60% of marketing professionals are planning to increase their spending on content marketing initiatives in 2010. First of all, a brief definition of ‘content marketing’ (thanks Wikipedia): “…content marketing subscribes to the notion that delivering ...


We can’t ever know everything about retail marketing. There, it’s out in the open and it feels good. We don’t know everything because retail marketing is a constantly evolving area and that’s exactly why we, as a creative agency, love being ...

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