Showing 'Branding/Positioning' insights

Why are so many brands spending more on content marketing?

Posted on
28th October 2010

A recent survey has found that around 60% of marketing professionals are planning to increase their spending on content marketing initiatives in 2010.First of all, a brief definition of ‘content marketing’ (thanks Wikipedia):“…content marketing subscribes to the notion that delivering ...

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Written by
Andy

Tagged: Branding/Positioning, Content Creators, Marketing

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