Showing 'Branding/Positioning' insights


Brands are struggling to grab the attention of their customers despite the overwhelming number of digital channels available to them. Marketers continue to invest heavily in digital channels that are outdated and increasingly ineffective, driven by industry pressures to deliver greater ...


A recent survey has found that around 60% of marketing professionals are planning to increase their spending on content marketing initiatives in 2010. First of all, a brief definition of ‘content marketing’ (thanks Wikipedia): “…content marketing subscribes to the notion that delivering ...

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