HiDrive is free online storage for data from Strato. In this corporate video promo, there were many key features of the project that the client wanted to convey. Often product release videos can be a fairly dry explanation of features – our goal was to create something that related these features to every day life through story.
We quickly decided to set ourselves apart through the use of character driven 3D animation and the story of Mister Misfortune was born. Through a series of unfortunate events, we learn about the key features of HiDrive and the many benefits for its users.