It’s been a great day for our friends at The University of Northampton after they recorded the second biggest rise in the latest national Guardian League Tables. As well as climbing an impressive 31 places, they were also recognised as the ‘No. 1 university in the UK for ‘Value Added’.
After working with The University for over a year, we’re not at all surprised by the results. If you’ve read our posts before, you’ll be aware of the work we’ve done in raising the profile of The University brand based on their diverse and impressive range of achievements and the tangible results that have been delivered on a regional, national and international level.
For us, it highlights our belief that developing effective brand communications isn’t about spin. In essence, our role is to find the truths about organisations and brands and present them to the world in an engaging and creative way.
It makes our job so much easier when the staff and students are collectively acting as brand advocates and delivering superb results and we look forward to continuing to work with the team to help position The University as a ‘top 50’ institution by 2015.