The great British Rocket Rush
Filed under: Digital & Interactive, Engine News, Flash Application, Games, Technology,
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Engine Creative has worked in partnership with Northamptonshire Enterprise Limited
(NEL) to create an interactive application that helps in the promotion
of a number of upcoming Britain On Show events in the region. The Great
British Rocket Rush encourages young people to visit the website,
attend the event and improve their creative skills.
The interactive application enables users to create their own fireworks
display by choosing from a selection of rockets, deciding on a venue
and soundtrack and even generating their own finale message to display
in fireworks. The Great British Rocket Rush is fully editable at any
point and, once users are happy they've created the perfect pyrotechnic
masterpiece, the finished display can be easily redistributed to
friends and family to enjoy from the safety and comfort of their
computer.
Matt Key, Managing Director of Engine Creative
comments: "Developing a solution that allows users to create their own
fireworks display in a user friendly way regardless of their IT
literacy was key in the design process. The Great British Rocket Rush
is very much an inclusive application and reflects the creative
approach of the Crackers event it is helping to promote."
Marketing
Manager from NEL, Nicola Gower, adds: "The Great British Rocket Rush
looks fantastic and hits all the objectives we set out to achieve when
we first briefed the project."
The initiative - http://www.britainonshow.co.uk/rocketrush
- is also supported by the Arts Council is part of the wider NEL remit
to develop the Northamptonshire economy and support job creation in a
key growth area. The project also underscores the growing strength and
depth in digital media at Engine Creative. The growing list of major
brands that have become new clients working on digital projects include
The British Library, The Open University and Tesco.
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