Tesco brings Disney Frozen to life with Augmented Reality magic

Tesco, Disney Frozen and Engine Creative have teamed up to deliver a new digital twist on the traditional sticker book collection with Augmented Reality magic.

Launching this weekend (the 22nd of November) in Tesco Extra stores, shoppers can pick up a free Disney Frozen sticker folder and free stickers while stocks last. Using the Tesco Discover Augmented Reality app, Tesco customers can then relive the magic of the Frozen movie and bring the stickers to life on their mobile or tablet device. Each sticker enables Frozen fans to explore a different 3D scene from the highest grossing animated film of all time as well as access a range of video content.

Take your own Elfie-Selfie with Tesco Discover

Tesco customers (and their kids!) can also have a selfie taken with their favourite Frozen character. A different character to have your selfie taken with is unlocked on each sticker, with innovative face tracking technology used to customise the selfie with a suitably Christmassy accessory, from reindeer antlers to an elf hat.

Disney Frozen Augmented Reality magic

The Frozen Augmented Reality campaign has been promoted online and across social media channels with customers getting excited already.

Sharing the Augmented Reality magic

Tesco customers can continue to collect the Frozen stickers each week in the build up to Christmas and use the Tesco Discover app to bring the stickers to life.

Augmented Reality magic = greater consumer engagement

The Tesco Discover Augmented Reality app enables shoppers to discover great videos of their favourite recipes, Scan-to-Shop gift guides, magazines and catalogues, enter exclusive competitions and play a range of interactive games that can only be accessed by scanning Tesco products and publications using the Tesco Discover app. The Tesco Discover logo is now on products, publications and in-store and the Tesco Discover AR app is becoming the natural bridge between the real and digital worlds for thousands of Tesco customers.

This latest Augmented Reality (AR) experience for Tesco and Disney has been designed and published by leading AR creative agency, Engine Creative. From developing the initial app in early 2013 through to creating a range of AR experiences for Tesco customers, Engine Creative is working in close partnership with Tesco and its brand partners to deliver engaging and useful content to shoppers on their mobile and tablet devices.

To experience the Disney Frozen Augmented Reality experience download the Tesco Discover app for free and grab a free Frozen sticker folder in any Tesco Extra store.

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