Pump It Up, Brand It Up and Work It Out

With the release of Ministry Of Sound’s latest exercise DVD entitled ‘Pump It Up – Move It Lose It’ we’ve certainly had our own workout here at Engine HQ.

Pump blog photo 2

Starting with the creation of the new Pump It Up brand identity, the DVD cover and booklet information, we then went on to produce the DVD graphics and on-screen menus, the set design for the video production, various versions of the television advert and the promotional online megamix. By producing all brand assets in-house we were able to enhance the complete brand vision that the guys at Ministry Of Sound have developed over the years.

‘Pump It Up – Move It Lose It’ is out to buy on the 26th December, and is the perfect new year solution to all the excessive chocolate and turkey indulgences over the festive period.

Pump blog photo 3

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