If you’ve heard a lot of buzz about Augmented Reality technology but haven’t had the time (or inclination!) to find out how it could benefit your brand and products then here’s a very simple 3 step guide to get you informed and, hopefully, engaged:
1. Look at the facts
After a rapid evolution in 2013, Augmented Reality (AR) is poised to become ubiquitous technology in our day to day lives in 2014. The market for AR apps is predicted to expand again this year and, according to Juniper Research, revenues will reach $5.2 billion by 2017.
With the launch of Google Glass also scheduled for this year as well as the ongoing growth of smartphones (in terms of technical capability and global ownership) 2014 is the year that all brands will need to get augmented to stay relevant.
The results speak for themselves with Top Gear Magazine becoming the world’s first fully augmented magazine achieving 50,000-100,000 views per issue and a 27% engagement rate and a CTR as high as 25%. The work also achieved widespread industry recognition including Winner of the Editor’s and Reader’s choice awards at the FIPP awards.
The trend for increased brand engagement using Augmented Reality technology has continued with our ongoing brand development work with heat magazine. With over 200k page interactions in one week for the augmented version of heat magazine and 21.9% of users spending 10 minutes or longer within the heat extra app every session, AR has helped to cement the brand’s place within modern popular culture on our favourite mobile devices.
3. Get in touch.
If you think that AR and Engine Creative can help augment your brand or products then get in touch and we’d be happy to set up a meeting with one of our Directors to discuss the possibilities face to face.
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